Leveraging e-Commerce

Thousands of big name retailers are paying cash back to online shoppers who link to them via portals with affiliate agreements. Non-profits are getting wind of this concept and using its technology to increase donations.

Here's how it works: non-profit creates a turn-key portal through a company like Retail Benefits, online shopper links from the portal to retailers official website to shop as normal, retailer pays cash back based on purchase price, shopper and non-profit share the cash back pool...win-win.

In times when needs are up and resources down, this solution could provide a new and easy way to generate much-needed financial support without making a traditional donation.